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In the early days of streaming, platforms like Netflix acted as digital warehouses for content owned by other networks. You could watch The Office , Friends , and Marvel movies all in one place. Today, media conglomerates have clawed back their licensed properties to feed their own platforms. NBCUniversal took The Office to Peacock, Warner Bros. Discovery kept Friends for Max, and Disney pulled its massive catalog to anchor Disney+. Originals as Subscriber Magnets