Women who faced systemic barriers earlier in their careers are now leveraging their industry power to build their own production companies. Reese Witherspoon’s Hello Sunshine, Frances McDormand’s active role in producing her own projects, and Ava DuVernay’s ARRAY are prime examples of entities dedicated to optioning books and developing scripts that center on diverse, multi-dimensional female characters. When mature women hold the financial and creative reins, the stories produced naturally reflect a more realistic, respectful, and sophisticated view of aging. Changing Consumer Demographics and Economic Power
Kate Winslet, 48 (at the time of Mare ), played a grizzled, exhausted, sexually active detective. She didn’t hide her wrinkles or her belly. The show was a smash hit. Similarly, Grace and Frankie ran for seven seasons, proving that the 70+ demographic is hungry for stories about friendship, sex, and aging. Milfs Like it Big - Veronica Avluv - Mistress P.I.
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