Fitness has become a community-driven movement. Grassroots activities—from running and cycling groups to yoga—are organized through apps such as Reclub and Kuyy, offering both health benefits and social connection. Events like Fitness Fest Xperience (FFX) 2025, which attracted over 2,000 participants from various cities, demonstrate the growing appetite for structured fitness competitions like Hyrox—a combination of running and functional movement. "Now fitness isn't just about looking fit, but about challenges and personal achievement," said Triesca Arisandy, Head of Fitness at Evolution Wellness Indonesia. Social media is now filled with "healthy flexing"—sharing race completions, advanced workout achievements, and personal bests, rather than luxury goods.
Concurrently, there is a massive revival of local music appreciation. Indie bands singing in Indonesian—such as Hindia, Feast, and Fourtwnty—sell out stadiums with lyrics addressing mental health, political disillusionment, and urban loneliness. Furthermore, modern twists on traditional genres like Dangdut Koplo have become cool again. Young urbanites proudly dance to localized Javanese pop beats at major music festivals like Pestapora and Synchronize Fest. 5. Social Consciousness and the "Healing" Trend Fitness has become a community-driven movement
While TikTok remains the global king of discovery, Indonesian youth have moved intimacy to WhatsApp Groups (WAG) and Telegram channels. These are not just for school; they are micro-economies. Trend scouts note that "WAG" is where genk (gangs) solidify, where homework answers are shared, and where thrifting links are dropped. This shift towards closed rooms signifies a reaction against the performative anxiety of public Instagram feeds. "Now fitness isn't just about looking fit, but
Walk through a high-end mall in South Jakarta, and you will see a striking juxtaposition: teenagers wearing limited-edition Nikes or autographed Jordans paired with a humble sandal jepit (flip-flops) and an oversized graphic tee. Indie bands singing in Indonesian—such as Hindia, Feast,