Ben Settle Email Players 1 15 New -

The issue reinforces Settle’s signature "Soap Opera" style. By wrapping the sales pitch inside a story (about your life, your dog, a weird observation at a coffee shop), you distract the critical part of the reader's brain. They lower their guard to enjoy the story, and the sales message slips through unnoticed until the "pitch" at the very end.

Storytelling Ain’t The Only Way To Write Emails - Ben Settle ben settle email players 1 15 new

(Founder of ClickFunnels ) notes that Settle's daily emails are among the few he always reads. The issue reinforces Settle’s signature "Soap Opera" style

: Mastering the "bridge" between an entertaining story and the product being sold so the transition feels seamless to the reader. Eliminating Unsubscribes ben settle email players 1 15 new