For decades, popular media was defined by the "watercooler moment"—a shared cultural experience where millions watched the same show at the same time on one of three major networks.
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To understand the rupture, one must first recognize the logic of broadcast television. As Raymond Williams (1974) famously described, television created a "flow" of scheduled programming designed to hold a passive audience. Appointment viewing created shared national moments—the MASH finale, the Seinfeld goodbye. For decades, popular media was defined by the
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